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Sales and Marketing - Organizational Management BAS Specialization
EFSC's Sales and Marketing Management BAS Track is meant to help you develop the necessary skills and knowledge for a mid-level management position.
Whether you're currently employed and want to enhance your credentials to move into a supervisory role, or a recent graduate with an associate degree seeking to enter the workforce with a business degree, this track provides practical training.
The program is designed to prepare you for various career roles, such as sales manager, marketing manager, market research analyst, marketing specialist, advertising and promotions manager, product manager, and sales representative. The possibilities are extensive because both public and private sectors rely on effective marketing strategies, and a trained sales and marketing specialist can contribute to their success.
The Sales and Marketing Management Specialization is one of the 12 track options available within EFSC's Bachelor of Applied Science (BAS) degree program in Organizational Management.
Sales and Marketing Management BAS Track - Course Curriculum
In this program, you'll study various subjects related to sales and marketing, such as consumer behavior, inventory management, accounting, organizational communication and behavior, economics, and market research.
With the Sales and Marketing Specialization, you have the flexibility to choose whether you want to take the core courses for the degree on campus or online; however, the five courses specifically related to the Sales and Marketing track are only available online.
Sales and Marketing - Organizational Management BAS Specialization
Program Overview
- Degree Type
- Bachelor of Applied Science (BAS)
- Delivery Method
- On-Campus, Hybrid, 100% Online Option
- Location
- Cocoa, Melbourne, Palm Bay, Titusville
- Total Credit Hours
- 120
- Academic Community
- Business
- Contact Information
-
bachelor@easternflorida.edu
321-632-1111Students with myEFSC Portal access: schedule advising with Navigate. Others use the buttons.
Sales and Marketing Management BAS Track - Admissions Information
To enroll in the program, you'll need to follow EFSC's standard procedures for applying to a bachelor's degree. Make sure to keep track of the upcoming application deadlines. The program has three starting terms: Spring, Summer, and Fall, which begin in January, May, and August, respectively.
In order to qualify for the Sales and Marketing Management Specialization, you must have completed either an Associate in Science (A.S.) or an Associate in Arts (A.A.) degree from a college that's regionally accredited. An Associate of Applied Science (AAS) degree does not meet the minimum requirements. If you have an AAS degree and are interested in transferring to a BAS program, discuss your coursework with a bachelor advisor, who can help you to determine the appropriate next steps.
Brief Costs and Financial Aid Eligibility
As a resident of Florida, you can anticipate paying approximately $7,200 in tuition fees for this two-year program's courses. This tuition cost does not include expenses for course materials or lab fees.
Because you will enter the program with an associate degree, you'll need to complete an additional 60 credits and 39 of these credits will be for upper-level courses, as outlined in EFSC's fee schedule.
The good news is that there are financial assistance options available to support you throughout the program. You may be eligible for financial aid and scholarships, such as the Titan Scholarships provided by the EFSC Foundation or external scholarships offered by various community organizations.
Sales and Marketing Management Courses You Would Take
The curriculum is based on real-world business practices and consists of eight core courses that are common to all 12 specializations offered in the Organizational Management degree. This specialization includes specific classes that concentrate on the fundamental principles of sales and marketing management. Here are a few examples of the courses you can anticipate taking:
Get an overview of the marketing process, emphasizing decision-making, problem-solving, and competitive strategy design.
Explore consumer behavior and its impact on marketing strategy, enhancing your ability to analyze and understand marketing activities encountered in daily life.
Examine global supply chain management's strategic significance to business, covering product design, capacity planning, logistics, inventory management, and customer service.
Learn the basics of marketing research, including hypothesis formulation, research design, data collection, analysis, and the utilization of data for decision-making.
Why Study Sales and Marketing Management at EFSC?
Easily Pursue Your Degree Through Online Learning
The main advantage of this program is its complete availability online, allowing you the convenience and flexibility to study from anywhere and at your own pace so you can effectively balance your studies with other commitments.
If you specialize in Sales and Marketing Management through the fully online option, it's important to note that bachelor program courses, especially the online-only major courses, fill up quickly during each term's registration period. To secure a spot in the required classes, we highly recommend registering as early as possible!
Take Your Education to the Next Level
If pursuing a master's degree is a part of your future goals, EFSC's Organizational Management BAS (Sales and Marketing Specialization) provides a valuable advantage:
Completing this program can give you a significant head start on Florida Tech's Smart MBA program, saving you time and money. If you're interested in this opportunity, it's crucial to collaborate closely with a bachelor advisor right from the start. They'll help you to research and plan your academic path.
Related Bachelor and Associate Programs
While choosing your specialization, it's worth exploring the remaining 11 track options in the Organizational Management Bachelor of Applied Science degree program. Also, take time to investigate associate degree programs that can prepare you for transfer into the sales and marketing program at the bachelor's level.